The Rule Of 100
Medium · Marketing & Branding · 2016 · 66 words
Visa explains how to frame discounts effectively by using percentage off for low-cost items and absolute dollar off for high-cost items.
The Rule Of 100
Visakan Veerasamy · Medium · 2016-04-26
If your product costs $25 and you're selling it at $15, it sounds more like a bargain if you frame it as 40% off rather than $10 off.
On the other hand, if your product costs $2,500 and you're selling it at $2,250, it sounds more impressive if you frame it as $250 off rather than 10% off.
Just a simple and useful thing to remember.
Originally published at https://medium.com/@visakanv/the-rule-of-100-64235046b72c.